What are Personal Branding Films??

Screen Shot 2018-12-04 at 7.42.52 AMScreen Shot 2018-12-04 at 7.43.11 AMScreen Shot 2018-12-04 at 7.43.25 AMOK–so ’round these parts this is *kind of* a new concept. Well, at least the way we do this is kinda new.

If you’re an entrepreneur of a small business then you know how difficult it is to get your name out there. I know a lot of you “pay to play” with paid advertising and Google Ads and the sort. But I’m about to drop a bit of wisdom on you here so pay attention…

Consistency beats anything else you can do any day of the week.

Yep! If you can be consistent in your marketing, you will not need advertising. Yes, that means Instagram, Facebook, blogging and any other platform that is relevant to your business. Here’s why: search engines CRAVE fresh, new material because they know that is what people want. So their little bots are crawling all over the place 24 hours a day looking for material that is new to keep pushing to the top of searches. Wouldn’t you LOVE to be the one pushed to the top? Guess what? You can be. All you have to do is consistently put new material out and you will get pushed to the top. That’s how I topped off Google organically for YEARS for my boudoir photography. I have never once paid for placement. All I did was feed the bots exactly what they wanted allllll the time.

Here’s another tidbit for you:

Facebook and Instagram (IGTV), with Twitter pushing this more and more, are going to try and go to all video within the next 2 years to compete with Youtube.

What does this mean? This means you are going to have to rearrange your thought process when it comes to priorities on your sites and social media. Everyone believes that photography is the number one thing needed for a site, but in fact, video is quickly surpassing that. What does that mean? That means you need to invest in video.

Yes–I know what you’re thinking but hear me out.  You want to tell me that either you or someone you know invested THOUSANDS of dollars for a super-overly-curated film that you posted one time and it did nothing for you.

I’m not surprised and here’s why: because posting one thing, whether $1 or $10,000 in cost, will not bring anyone to you. Once they find you somehow and end up on your site they may watch your super duper expensive film, but the point is to GET THEM TO YOU with your social media and branding.

This brings me back to my original point: consistency. Can you do this with photography? Yes, you can. Ideally, you want to do it with both photography and films but remember I just told you the future is films.

So, how does Elizabeth Craig Media get you consistency without breaking your bank? First off, you should know that we approach our pricing and our style in a more blue-collar kind of way. We don’t mind getting our hands dirty, so we are super hands-on with our clients. We are team players and it’s really the brainstorming, creativity and the running and gunning that does it for us, so we’re in it to win it with you. Most desirable to you, I suspect, is that our pricing is blue collar as well. Just got interesting, right?

So, our approach obviously has to center around the tips I just mentioned above: video and video consistency. We know you don’t have $10,000/mo for us to curate 2 to 4 films a month for you, but you do need 2 to 4 films a month in order to blast social media and search engines consistently so that you not only get up in searches, but you also start to gain followers. Followers = audience. Audience = more visibility and more sharing. This all translates into money for you by way of picking up new customers and clients. So, although we definitely do hit and runs with one-film-and-done if that’s what you want, our desire is to help you build an archive of films for you to be able to pull from, repost and use in multiple ways on multiple platforms over a 6 month to year-long relationship. We typically take clients that hire us for 2 to 4, 1 to 2-minute films per month. Once you have your arsenal films it’s then up to you whether you need to keep us in your pocket or fly free for a while.

Does this work? Well, yeah…it works or we would be out of business. Look at those numbers:

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I can’t quote you a price right now without knowing what you need and how much you need, but if you’re interested, give us a shout. I guarantee you will not be disappointed.

Want to see more films? Go here and take a peek!

Thank God for Women

Love Your Curves-1Because in a world gone mad, at least there is still unending, unquestioning and untiring beauty. We lift up, we smack down. We bring mystery to everything and clarity to all. Our smiles have inspired peace and our curves have bore nations.

Our bodies are the roadmaps upon which history is written. Our minds are the eternal link to the universe that builds the future.

Say what you want, do what you will. This tribe is just getting started…

Creating Belly Art

DSC-500-2Yep. It’s art. Don’t you think?? What could be more artful than an implied nude of a beautiful woman celebrating what her body can do?

Such a beautiful and important thing to commemorate. Don’t let anyone fool you: just because every 2nd person can do it, and it’s gets done hundreds of times everyday doesn’t mean it isn’t the most incredible, amazing, crazy thing in the whole wide world. Maternity Boudoir-4Maternity Boudoir-8Maternity Boudoir-2Maternity Boudoir-11Makeover by AtHome Beauty.

Note to Self

Pittsburgh Personal Branding Headshot Photographer-9

Hi Self!

Just dropping a line to tell you how kickass you’ve been doing lately. I’m not sure the last time I said this, but you’re awesome, gorgeous, brilliant, funny, kind, the best friend a gal could have a fierce force to be reckoned with. Your smile lights up a room and your whip-smart sass brings people to their knees.

You keep trucking along because whatever it is you’re doing, it’s clearly working out beautifully. I’ll be here, cheering you on and doing cartwheels for you. When you’re feeling down or tired, lean on me. I’ll be the rock waiting for you to lay down on.

Just know that I love you, deeply and truthfully. I love your flaws, your good days and bad. I love your sense of humor, your eyes when you laugh, your wobbly bits and everything from the top of your head to the tips of your toes. All of those things you think you don’t like about yourself? Those are my favorite bits, so lay them down on me and I’ll be here to heal you.

Deeply and madly in love with you.

MePittsburgh Personal Branding Headshot Photographer-8Makeover by AtHome Beauty.

Who is Responsible for You Liking Yourself?

Self Love = Self Care-1Let me answer that as clearly and compassionately as I can: your own damn self. That’s who.

Let me explain…

For a very long time I have been a collector of a certain type of woman in my studio and it has been such a blessing. All sarcasm and Ebeth-ism aside…I’m realizing my passion is women and I express that passion through photography. I always thought it was the other way around, but it turns out it was the complete opposite. Who would’ve ever guessed that??

So…here I am collecting these beautiful, engaging, brilliant women just overflowing with life and energy, but I see that so many of them share the exact same problem and they just don’t see it…

They are each asking someone close to them to fill them up, love them unconditionally, cherish their faults just as much as their strengths, find them to be exactly what they want and need in this life in every way, believe in them fully, and finally, to simply just love them for who they are, as they are.

But here is the thing: they are not willing to do even ONE of those things on that list for themselves. Not. One. They look in the mirror and sneer at that reflection. For every compliment they are paid they follow it up with some perceived fault of themselves. They go to bed at night counting every calorie while having a pretend fist fight with themselves and they wake up in the morning picking up right where they left off.

What’s more, I’m starting to see a trend happening whereupon women are starting to lay this responsibility on me. Now listen, do not get me wrong here. Nothing, and I mean nothing, gives me more joy than watching a woman walk into my studio as sure as she can be that she’s not going to like her photos and then hand her the box of tissues without her even having to ask as tears stream down her face because she just cannot believe how much she loves them, and herself. It never ever gets old for me.


If someone was doing a street survey and walked up to you and asked you the question: “Who is responsible for you liking yourself?”, what answer would you give? Yesssssss……that’s right. Could you really choke out any other name, other than your own?? No. No you could not. And you know it. So why, then, are you walking around each day as if that answer is any other name other than your own??

And here’s the other thing–pay attention here. This is important. If you are waiting around for your partner to make you feel good about yourself and take on that daily responsibility to fulfill you in every way that has to do with your own healthy self-image….boy are you going to be madly disappointed. First, why would someone do that for you and when you won’t even do it for yourself? Second, do you do that for them? Do you believe it is your sole responsibility to do whatever it is you need to do to make sure that your partner is in love with their own self?

Let me say: if you have a partner that is actively trying to make you feel bad about yourself and does not lift you up in the ways they absolutely should then you have to do your own soul-searching as to why you are still there. I’m talking about 2 people that care for each other very deeply. But you have to know that no matter how much your partner, or anyone else, loves you it is simply not their responsibility to make you love yourself. And my dear dear beloved darlings: it is not my responsibility either.

You have to give something here. You have to see that if you do not ever take an active and participating role in your own healthy self-image, absolutely no one can do it for you. You will, without a doubt, spend the rest of your life living in a puddle of disappointment, disillusionment and dis-ease. Please don’t do this to yourself.

If you have now had your daily wake up call for taking responsibility for your own self love, acceptance and care then may I make a few suggestions? Please start some kind of daily meditation on affirmations of self love. Please take some time each day to sit in stillness and get to know yourself. Please write a list or journal entry on the many ways you cheated yourself and your partner by putting this burden upon them. Please talk to your partner about this soft spot for yourself and ask them how they feel about all of this. Please put some kind of plan of action into place allowing you to spend time doing things that will help you begin to heal and accept yourself.

After all, if you don’t do this, who will? What are you waiting for?Self Love = Self Care-3Self Love = Self Care-4Self Love = Self Care-6Self Love = Self Care-5Self Love = Self Care-2Makeover by AtHome Beauty.