What are Personal Branding Films??

Screen Shot 2018-12-04 at 7.42.52 AMScreen Shot 2018-12-04 at 7.43.11 AMScreen Shot 2018-12-04 at 7.43.25 AMOK–so ’round these parts this is *kind of* a new concept. Well, at least the way we do this is kinda new.

If you’re an entrepreneur of a small business then you know how difficult it is to get your name out there. I know a lot of you “pay to play” with paid advertising and Google Ads and the sort. But I’m about to drop a bit of wisdom on you here so pay attention…

Consistency beats anything else you can do any day of the week.

Yep! If you can be consistent in your marketing, you will not need advertising. Yes, that means Instagram, Facebook, blogging and any other platform that is relevant to your business. Here’s why: search engines CRAVE fresh, new material because they know that is what people want. So their little bots are crawling all over the place 24 hours a day looking for material that is new to keep pushing to the top of searches. Wouldn’t you LOVE to be the one pushed to the top? Guess what? You can be. All you have to do is consistently put new material out and you will get pushed to the top. That’s how I topped off Google organically for YEARS for my boudoir photography. I have never once paid for placement. All I did was feed the bots exactly what they wanted allllll the time.

Here’s another tidbit for you:

Facebook and Instagram (IGTV), with Twitter pushing this more and more, are going to try and go to all video within the next 2 years to compete with Youtube.

What does this mean? This means you are going to have to rearrange your thought process when it comes to priorities on your sites and social media. Everyone believes that photography is the number one thing needed for a site, but in fact, video is quickly surpassing that. What does that mean? That means you need to invest in video.

Yes–I know what you’re thinking but hear me out.  You want to tell me that either you or someone you know invested THOUSANDS of dollars for a super-overly-curated film that you posted one time and it did nothing for you.

I’m not surprised and here’s why: because posting one thing, whether $1 or $10,000 in cost, will not bring anyone to you. Once they find you somehow and end up on your site they may watch your super duper expensive film, but the point is to GET THEM TO YOU with your social media and branding.

This brings me back to my original point: consistency. Can you do this with photography? Yes, you can. Ideally, you want to do it with both photography and films but remember I just told you the future is films.

So, how does Elizabeth Craig Media get you consistency without breaking your bank? First off, you should know that we approach our pricing and our style in a more blue-collar kind of way. We don’t mind getting our hands dirty, so we are super hands-on with our clients. We are team players and it’s really the brainstorming, creativity and the running and gunning that does it for us, so we’re in it to win it with you. Most desirable to you, I suspect, is that our pricing is blue collar as well. Just got interesting, right?

So, our approach obviously has to center around the tips I just mentioned above: video and video consistency. We know you don’t have $10,000/mo for us to curate 2 to 4 films a month for you, but you do need 2 to 4 films a month in order to blast social media and search engines consistently so that you not only get up in searches, but you also start to gain followers. Followers = audience. Audience = more visibility and more sharing. This all translates into money for you by way of picking up new customers and clients. So, although we definitely do hit and runs with one-film-and-done if that’s what you want, our desire is to help you build an archive of films for you to be able to pull from, repost and use in multiple ways on multiple platforms over a 6 month to year-long relationship. We typically take clients that hire us for 2 to 4, 1 to 2-minute films per month. Once you have your arsenal films it’s then up to you whether you need to keep us in your pocket or fly free for a while.

Does this work? Well, yeah…it works or we would be out of business. Look at those numbers:

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I can’t quote you a price right now without knowing what you need and how much you need, but if you’re interested, give us a shout. I guarantee you will not be disappointed.

Want to see more films? Go here and take a peek!

Let’s All Give a Big Welcome to ELIZABETH CRAIG MEDIA!

Screen Shot 2018-08-20 at 8.12.44 AMYes, yes, yes, yes, YES!!! Can you feel the excitement?? Read on my friends…

I know you’ve seen me A LOT in films on Instagram and Facebook (I’m so fancy…) and I know you’ve seen films within my social media that encompass a wide range of subjects and content. But did you know that they were all mastered by John Craig, my number one, my go-to-guy, my uber-talented, super-special BEST sherpa in the entire world??

Maybe you did know that, but you guys, did you know he’s been my secret weapon all along? Yes, you see my face, my personality, my writings and my goings-on, but behind the scenes has always been a magical wizard of business, future-building, strategic planning and, of course, content building. You never see him, really, but he’s there.

John has been doing social media management and films for lots of folks and businesses for a while, but we’ve never made it official…until now! We have officially launched Elizabeth Craig Media, under the Elizabeth Craig Photography umbrella. Now you get BOTH of us as your personal curating, copywriting, creative directing, producing, filming and photographing cheerleading team and fan club!

So let’s have a quick discussion on how we do what we do, because listen up folks: we DO NOT do what most film, photography, social media companies do. Pay attention here. Over the last few years, we have found that our #1 customer is people and businesses coming to us after paying thousands of dollars to some other film company for one, super-edited boring film that got them nothing in return. Here’s why: because one-hit wonders have no lasting effect on sustainability, future-building or audience/customer-building. And most of those “one-hit-wonders” are never even a hit from the start. And here is the reason why:

Because consistency beats absolutely everything else out EVERY SINGLE TIME.

One super duper expensive 10 minute film is going to get you nothing because you cannot gain a massive following or get your name one everyone’s lips with just one film. On average, it will take 12-18 months of consistent content output to get a groove going, a following happening and real return pouring in. Every single successful online presence I have ever seen for any successful brand all have this in common. Yes, there are the unicorns in this bunch, but are you going to bank your business’s future success on that?So, we at ECM believe in this model and this is what we do. We offer a variety of totally affordable packages that will not only give you a bucket full of consistent content, but we do all the handholding all the way through it. We will help you from the very beginning establish a plan of attack and a schedule to consistently keep you in the eyes of your audience and on the lips of your customers.

Having doubts?? Well let me just end it with this: most photography businesses fail within the first 3 years. We are now heading into our 14th year.

‘Nuff said there…Screen Shot 2018-08-20 at 8.12.09 AMScreen Shot 2018-08-20 at 8.11.20 AM

Wood + Soul | Personal Branding Session | Pittsburgh

Pittsburgh Personal Branding Sessions | Head Shots | Elizabeth Craig Photography-1Does wood have a soul? That was a question that John asked our subject on this day: John Malecki, owner of JM Custom Builds. I think you’re really going to like his answer, which you can listen to in the film below. Just in case you didn’t know, John used to play for the Pittsburgh Steelers, but now spends his time designing, creating and building custom furniture….you have to see his work; it’s truly phenomenal.

Our day with John was pretty cool. We started at his shop getting some action in both still photography and film, then headed over to our studio to capture a few more. All in all it was a fantastic way to spend a day!

If you’re looking to update your branding, we do that. Contact us for more information on our Personal Branding packages. elizabethcraig@me.com

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