How do you do that? By making sure, no matter what product or service you’re selling, that you let people actually see you.
I recently had a woman say that her name made it difficult to personally brand herself because it is a very common name. My instant response to her was that she needed to visually set herself apart so that no one could confuse her with any other woman with that name. How? She asked. My response was that she needed to flood her social media with creative, striking, unique and beautiful imagery of herself. That way, when her name gets Googled, it’s her own image that comes up the most. Not a product, service or other woman with that name.
Go ahead, now ask me why she wouldn’t want a photo of the one thing she is selling to come up before a photo of herself? I’m so glad you asked!
- Because my guess is there are countless other people selling either that exact, same service or product or something very similar. Why would you want your photo of your thingamajig to come up in a sea of everyone else’s thingamajigs and how do you expect anyone to differentiate your thingamajig from anyone else’s? If a sea of them come up, what is to stop your potential customer from picking someone else for the job?
- Since there are a sea of others out there doing the same thing, you have to do everything you can to get your potential customers to connect with you in an instant. The number one way to get someone initially interested enough to keep clicking to find out more about you is a photograph of you. And a good one. A damn good one. The second way to get them to stay interested is to provide storytelling and visuals that are aesthetically pleasing, consistent and especially represent your product or service in a unique and interesting way.
Go ahead, ask me how you achieve this amongst the 373,982,972 other things you have to do that also cost money to run your business? By realizing that you absolutely have to invest in your imagery and it will be worth it. Listen, there is a reason that everyone you talk to is telling you that 75% of the new business they get (or higher!) is from Instagram. We live in an “instant” society and Instagram is Insta-instant (get it??). You are immediately awash with image after image after image, and you scroll and scroll and it is only an image that will intrigue you enough to get you click your way into seeing more. An image. A photograph. A picture.
And listen, it doesn’t have to be me, but if you’re not planning on getting into photography, then you need to do your research and invest in a photographer that “gets you”. Quit putting hours into whether or not your business card should have a green star or a gold star and if you should spend the extra moolah to get the extra thick paper. Quit doggedly worrying about if your website should have a black background or a white one. Should the color of your sign be pink or blush? Or blushy pink? Logo font a 16 or 26? You get it. None of this matters and all that money is waisted if you can’t get people to look further into whatever it is your selling.
Understanding that you need good photographs before anything else will get you kickstarted wayyyyyyyy ahead of anyone else in the same game. How do I know this? Look at who you follow and figure out why you started following them.
Gotcha.Makeover by AtHome Beauty.
You DO NOT want to miss this!!
Join Lee Ann Boersma, owner of AtHome Beauty, and me (right here) for tips on natural summer beauty looks with GIVEAWAYS! Not only will Lee Ann be giving away a sweet makeup bag filled with goodies, but Scout & Cellar rep, Christy Stuber, gave us one lovely bottle of wine to give away as well! Never heard of “clean” wine? Look up Christy’s site and take a few moments to read through the info. If you’re a wine drinker like me, you’ll never go back to other wines!
Is today!! YAYYYY!!! I can’t WAIT you guys! I’m not sure if you remember Amy, but she is one hell of a powerhouse and I fell in love with her before I even met her. Her very first email told me that she’s all heart and I’m so excited for you to meet her.
Though this story does have a lot to do with Amy’s weight loss journey, it’s not what you think. Let me be clear: it is NOT “Hey gang! I lost 100 lbs and my life changed forever! Follow my weight loss program that I’m selling to you so you can begin living the life you’ve always wanted to live NOW! Just lose the weight and you’ll be HAPPY!” We will not only be talking about Amy’s weight loss success, but more importantly, we will be talking about the myths she realized about weight loss while going through her journey. They’re important and if you’re struggling right now with an obsession to be thin, you have to hear this.
You’ll also hear all about Amy’s son’s struggle with his mental health and how this has impacted Amy and her family and what they do to not only make sure that he is living his best life, but that they are all living their best family life together.
And finally, Amy will also discuss how her weight loss shifted everything in her life and how it even saved her marriage. I haven’t even heard this story yet.
There is just SO much to jam into this livecast today, so join us at 2pm! As always, if you cannot make it at 2pm, I will make sure to post the video so you can watch it later.
Remember, this livecast will be on my PERSONAL Facebook profile page. NOT my PROFESSIONAL page. Make sure to follow this link and be ready to be inspired!
That’s how you have to think about a personal branding session. It has to be gold. That means it has to be the absolute most best and pristine representation of who you are and then being able to convey that within 3 seconds of a glance in photographs. Yes, 3 seconds. That’s how long it takes someone to identify and connect with you and know if they want to know more about you and your services. That should reallllllly make you think about what photographer you want to work with when considering that little tidbit of information.
And let’s make a note of this once again: personal branding is a totally different beast than head shots. Head shots are for business cards and lectures. It’s to put a face with a name. Personal branding is conveying with photographs, color palettes, aesthetic and design an immediate connection with the viewer and allowing them to get a taste of your own style and personality in what you have to offer. It’s a little more work than a head shot. You can see one traditional head shot in this grouping of photos. I don’t think I need to point out which one it is. In the other photographs, you can immediately pick up her personality, her position on her team, and that she is a straight-to-the-point, no BS kinda gal with all the clean lines, no patterns, and black and white clothing. Her poses are power poses and that was not a coincidence. You can also see a few relaxed poses so that you identify with her casual and more easy going, laid-back side of herself. Also not a coincidence.
Let’s talk about those clothes. I had her tell me her style, send photos of her style and then I went out and shopped for her. I had about 10 outfits in my studio for her to choose from and she chose these 2 and then we mixed and matched. Yes, I do that. Why? Because I will push you outside of your comfort zone a bit. I will take your style and I will bump it up a notch or 10. I will make sure that you look exactly as you want to look, but better. Over the years I’ve developed an eye for dressing all body types and I just had the epiphany in the last year or so that I should use it to assist my clientele is representing the best of themselves. And ladies…it’s fun. If you think you’re excited for the session, imagine walking into a closet full of clothes, just for your delight. This service is not free, but yes, I do that. My favorite for Gina was that white blazer and the black pants and shirt. Killer.
It’s been a lot of fun exploring personal branding in my photography and coming up with new ideas has been a blast. My favorite is when we scout different locations for specific looks. I love my studio but I also love getting out it for a bit and pushing myself out of my own comfort zone.
After all, comfort zones are so comfortable…and boring.Makeover by At Home Beauty.